Get more leads and sales. Search Engine Marketing explains how to use Web analytics, key performance indicators (KPIs), search engine optimization (SEO), and search marketing. It also covers multichannel marketing, which uses radio, TV, and email lists. The book includes interviews with industry experts and tips on vendor selection.

We cofounded a Silicon Valley search agency that grew to 75 staff employees. Our book includes strategies, tactics, techniques, and insider tips on how to set up and manage your ditigal marketing campaigns. Visit our company at The-CCG-Group.com.

Track and measure both digital and traditional marketing with analytics

Use Key Performance Indicators (KPIs) to manage campaigns and channels for maximum profitability

Use Search Engine Optimization (SEO) strategies to increase leads, conversions, and sales

 

Understand how website architecture, keywords, tags, and sitemaps affect search results

Use Pay-per-Click (PPC) to place ads in search engines, radio, TV, and newspapers

Get hands-on strategies for maximizing Google Analytics and Google AdWords

About the Authors

Andreas Ramos develops Web marketing strategies for global clients. He was the co-founder of a Silicon Valley search engine marketing agency and is an advisor to a number of Silicon Valley startups. Andreas is a frequent speaker at search marketing conferences.

Stephanie Cota runs The CCG Group, which provides corporate training and multi-channel marketing/sales solutions. Stephanie is a member of the Web Analytics Association. She served on their Educational Certification Committee in partnership with the University of British Columbia.